These are the SYSTEMS categories we utilize most
It's important to note that each of these generic system categories, could be further divided into dozens, or more sub-categories, and further sub-divided to end up with hundreds of systems.
The specific features and functionalities within each category can vary significantly between these platforms, and their application is directly relevant to the benefits you are seeking.
Your requirement may only need one of these systems. Therefore, until we know your specific benefit goals, we simply want to clarify that these are generally the systems that we utilize.
To ensure we're perfectly aligned with your objectives and can develop the most impactful plan, the first step that Bottom Line Digital offers is a comprehensive business diagnosis. This initial assessment allows us to accurately define the current state of your business, identify key areas for improvement, and establish a clear pathway to achieving the benefits you desire. By understanding your starting point, we can better tailor our approach and ensure that the digital solutions we implement are precisely what you need to reach your aspirations.
Marketing Platforms
CRM & Contact Management: Systems for managing leads and customer information, including segmentation, tagging, and communication history.
Marketing Automation: Tools for automating marketing tasks like email sequences, SMS campaigns, and workflow triggers based on user behavior.
Website & Funnel Building: Systems for creating landing pages, websites, and sales funnels with drag-and-drop interfaces.
Email Marketing: Tools for designing, sending, and tracking email campaigns, including templates and analytics.
SMS Marketing: Features for sending and managing SMS messages for marketing and communication.
Call Tracking & Management: Systems for tracking phone calls, recording conversations, and managing a business phone number.
Appointment Scheduling: Tools for allowing clients to book appointments online and managing calendars.
Reputation Management: Features for collecting and managing online reviews from various platforms.
Social Media Management: Systems for scheduling and posting content to social media platforms.
Membership & Course Platforms: Tools for creating and selling online courses and managing memberships.
Payments & Invoicing: Systems for processing payments and generating invoices.
Integrations: Ability to connect with other platforms and tools through integrations and APIs.
Reporting & Analytics: Tools for tracking marketing performance, sales, and other key metrics.
AI Features: Increasingly incorporating AI for tasks like content generation, chatbot interactions, and review responses.
Online Ads Creation & Management
Ad Campaign Creation & Management: Systems for creating, launching, and managing advertising campaigns
AI Ad Writing & Optimization: Tools that use artificial intelligence to help write ad copy and optimize campaigns for better performance.
Audience Targeting Tools: Features to define and refine target audiences for ad campaigns.
Performance Tracking & Analytics: Tools for monitoring ad campaign performance, conversion rates, and ROI.
Integration with Multiple Platforms: Plugin or direct integration is available with select platforms
Reporting Features: Tools for generating reports on ad performance for clients.
Automation Features: Systems for automating various aspects of ad management, such as launching campaigns or optimizing bids.
Account Connection & Management: Tools for easily connecting and managing Facebook and Google ad accounts.
Bulk Campaign Management: Features for managing campaigns across multiple clients efficiently.
Client May Choose to US Run and Manage their Ad Campaigns, DONE FOR YOU (DFY)
OR, Client May Choose a Lower Cost Option to Run and Manage their own Ad Campaigns, with assistance - DONE WITH YOU (DWY)
OR, Client May Choose the LOWEST COST OPTION to Run and Manage their own Ad Campaigns,
DONE IT YOURSELF (DIY)
Reporting & Analytics:
Reporting to support tools for monitoring ad campaign performance, conversion rates, and ROI.
Smart Website Functionality
Technical SEO Automation: Systems for automatically identifying and fixing technical SEO issues on a website.
Content Optimization & Creation: AI-powered tools for optimizing existing content and generating new SEO-friendly content like blog posts and landing pages.
Keyword Research & Analysis: Tools for finding relevant keywords, analyzing search volume, and assessing keyword difficulty.
Competitor Analysis: Systems for analyzing competitor websites to understand their strategies and identify opportunities.
Local SEO Management: Tools for managing and optimizing Google Business Profiles (GBPs) and local citations.
Link Building & Management: Features to assist with link building strategies, including identifying opportunities and potentially automating outreach.
SEO Auditing & Monitoring: Systems for conducting comprehensive website audits and continuously monitoring SEO performance.
Reporting & Analytics: Tools for tracking keyword rankings, organic traffic, and other SEO metrics.
Schema Markup Automation: Features for automatically implementing schema markup to help search engines understand website content.
AI-Powered Recommendations: The core of OTTO is its AI that provides tailored recommendations for improving SEO.
Content Planning & Strategy: Tools to help plan content based on keyword research and topical maps.
